Interweave, the multi-craft publishing company that’s been a part of F+W since 2012, announced an “updated and reinvigorated” Interweave with the launch of a redesigned website.
At the same time, the company announced a merger with Patternworks, an online fiber arts company that also produced a mail-order catalog. Visiting the Patternworks website now brings up news about the merger with an Interweave URL.
The former daily websites and blogs have been recast under the Interweave name (so KnittingDaily.com no longer goes to that URL but to interweave.com/knitting). Each of the major categories Interweave publishes content about — knitting, crochet, beading, jewelry, spinning, weaving and needlework — has its own section, as well as a shop, which includes Interweave patterns and products as well as yarn and other items that would have been sold by Patternworks.
It’s not clear whether the daily updates from each of those former sites will continue, but the Patternworks post mentions “high quality content being published multiple times a day.”
I think this is an interesting strategy and I’m not sure what it means for the company, though diversifying their offerings with the connection to Patternworks seems like a good plan. I’d love to know what you think!