I was just at a blogging conference over the weekend and we were talking about that the next big thing in company to consumer interactions is going to be blog ambassadors. What that means is that people who write blogs will connect with companies they love in long-term relationships that will involve the blogger getting free products and the opportunity to try out new products while sharing that information and enthusiasm for a brand with their readers.
And what should land in my mailbox a couple days later but an invitation from Rowan Yarns looking for its own brand ambassadors? Rowan is seeking knitters and bloggers from around the world to take part in its ambassador program, which will allow participants to receive yarn packs and color cards each season, early previews of collections, yarn to knit your own garment, access to online meetings and an invitation to visit the Rowan mill.
People interested in participating in the program need to send a picture of themselves in their latest Rowan knit along with 100 words about why they would be a great choice for the program. Applications are due Sept. 28, and the short-list of participants will be contacted in October.
This sounds like so much fun for all you Rowan lovers out there! I haven’t used Rowan much, but one of my most popular knitting patterns of all time — the bulky Fingerless Gloves — were made with their Big Wool. Maybe I should apply?
[Photo by Rowan.]
By Sarah White