I still don’t really know what the heck this means, but the Australian wool promotion company Woolmark has set a record for producing the longest social scarf. That means a virtual scarf that exists only online.
People were asked to join Woolmark on Facebook and add themselves to the scarf, and as of this writing 16,460 people had done so.
Other than gaining publicity and likes for Woolmark, I don’t think this really means anything, but it’s still fun that 16,000 people like wool enough to be a part of it!
[Photo by Woolmark.]