Knitting

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Crafty Shakeups as Wool & the Gang, Creativebug Sold

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Wool & the Gang, Creativebug sold.There have been a couple of crafty news items in the past few days that I thought were worth noting for those of you who care about the crafty industry (which, if you buy yarn or knitting books or take online classes, you should care about).

Back on April 11, Jo-Ann Stores announced its acquisition of Creativebug, the online craft and DIY education site.

If you don’t know Creativebug, you should. It was founded in 2012 and now has more than 1,000 classes in all sorts of genres, from knitting and crochet to sewing and quilting, food and kids’ crafts. Some classes are all about techniques, while others walk you through a full project.

And Jo-Ann you probably already know as the nation’s largest craft retailer, with 850-plus stores in almost every state. Jo-Ann and Creativebug had already partnered on projects in the past, and Creativebug says the deal will open them to new audiences.

More specifically knitting related is the announcement that BlueGem, which owns the iconic British department store Liberty and had previously purchased French thread maker DMC, is now buying trendy knitting kit company Wool & the Gang. The company sells knitting and crochet kits, yarn and supplies.

It will be interesting to see what these changes mean for these businesses. We’ll no doubt see advertisements for Creativebug classes in Jo-Ann stores (and maybe kits of supplies to go with those classes), and the Wool & the Gang kits will probably be sold in Liberty. It’s always great to see wider audiences for crafting, so I think these announcements are good news. What do you think?

Have you read?

Book Review: Knitted Safari Friends – 20 Adorable Animals to Make

If you have a weakness for knitted animals wearing tiny clothes, Knitted Safari Friends by Sarah Keen is going to be very difficult to resist.

This colourful collection includes 20 safari and savannah animals to knit, including a lion, tiger, elephant, flamingo, hippo, crocodile, rhinoceros, zebra and giraffe.

And yes, many of them have their own little outfits.

The lion in purple overalls is probably enough to sell me on the whole book.

Cute Animals With Plenty of Personality

What I like about this collection is that the animals are clearly designed as characters rather than realistic wildlife models.

They are bright, friendly and a little quirky, which makes them particularly appealing as handmade gifts for children or animal-loving adults.

Looking at the sample pages, the hippo and flamingo patterns have a cheerful illustrated layout, with the finished animals shown in little safari scenes alongside the practical pattern information.

There is also plenty of variety in the shapes, which means you aren’t simply knitting the same basic body 20 times and changing the ears.

If knitted animals with interchangeable clothes are already your thing, have a look at our Knitted Wild Animal Friends book review. That collection includes elephants, giraffes, lions, tigers, zebras and other animals with an entire wardrobe of tiny knitted clothing.

Is Knitted Safari Friends Beginner Friendly?

The publisher describes the patterns as easy to follow, and the book includes a techniques section, abbreviations and knitting conversions to help you through the projects.

I would still put this more in the confident beginner to intermediate category rather than recommending it as someone’s very first knitting project.

Toy knitting usually involves shaping, joining pieces, stuffing and finishing neatly, and that finishing stage can sometimes take almost as long as the knitting itself.

Ask anyone who has ever had a finished knitted animal sitting in pieces on the craft table for three weeks waiting for its legs to be sewn on.

For knitters who are still learning the basics of toy making, our Knitted Amigurumi Animal Friends review is another useful option, with smaller animals and simple clothing pieces.

A Great Gift Knitting Book

These would make lovely handmade gifts for children, particularly if you matched the animal to their favourite safari creature.

You could also knit several of them together as a nursery display or create your own little safari collection.

The clothes and accessories add another level of fun, too. Once you’ve knitted an elephant, there is something wonderfully satisfying about then deciding what that elephant ought to wear.

Apparently this is where my crafting priorities are now.

My Take

I think Knitted Safari Friends is one of those books that you buy intending to make one project and then immediately start planning an entire knitted zoo.

The bright colours, cute facial expressions and tiny outfits give the animals loads of personality, while the variety of creatures should keep the knitting interesting.

Sarah Keen has been designing knitted toys for years, and that experience shows in the way these animals have been turned into characters rather than simply miniature versions of real wildlife.

If you enjoy toy knitting, handmade gifts or anything involving animals in overalls, this one is definitely worth a look.

Knitted Safari Friends: 20 Adorable Animals to Make is written by Sarah Keen and published by GMC Publications. It was released on April 21, 2026, with a listed RRP of $26.99.