Golden Peak Media Acquires CreativeBug

Throughout the saga of the closing of Joann, I’ve been wondering what would happen to CreativeBug, the subscription-based online craft learning platform that Joann acquired in 2017.

Golden Peak Media has announced its acquisition of the company in a media release.

Golden Peak is “one of the largest media and education companies serving art and craft enthusiasts in the United States,” according the release, and includes in its portfolio brands like Interweave, Sew Daily, and nine print magazines including Love of Quilting and Interweave Knits. They have daily newsletters, magazines, digital patterns, on-demand classes and host live events.

David Saabye, CEO of Golden Peak, calls the purchase a “very natural fit” supporting crafters in their lifelong learning journeys.

CreativeBug general manager Liana Allday will stay on and the company will retain its headquarters in Berkeley, Calif.

Abby Glassenberg of the Craft Industry Alliance collected reactions from some CreativeBug instructors and others with a history at the company, and heard lots of optimism about the news. Ursula Morgan, who was CEO of CreativeBug when the company was acquired by Joann, said Golden Peak is a “perfect home” for CreativeBug as they’re getting an owner that “deeply understands the craft consumer.”

I, too, am relieved to see that this platform will be able to continue. I’ve been a subscriber for years and I love that it has solid instruction in a wide range of crafts (including knitting, of course!) and is always adding new content to keep the platform interesting. It’s also a great service that CreativeBug is available to many for free through their local libraries, so be sure to check on that where you live if you don’t already subscribe.

This feels like the last piece of the puzzle in the story of Joann that’s going on all year, along with the announcement that Michaels had purchased Joann’s intellectual property so its private label brands can live on, but of course I’ll keep watching to see if there’s more to come.

Next Pattern:

When I first started knitting again after a long absence from the craft (which has now been almost 25 years ago!) I really didn’t like garter stitch that much. I found it super boring, somehow even more boring than knitting stockinette stitch in the round, even though it’s exactly the same thing.

Over the years I’ve softened my opinion, and even grown to like garter stitch. There’s nothing wrong with being plain, and actually the texture of garter stitch is more interesting than stockinette.

Also there are fun things you can do with garter stitch to make it more interesting if you want to, such as adding stripes, working on the bias, or doing fun effects to change the look.

That’s the way with the Bernat Twist My Way Garter Knit Blanket. Using combinations of casting on and binding off creates what they call a Swiss cheese effect along two sides of the blanket. This is a lot of fun in the self-striping ombre yarn they chose for the pattern, but it would also be fun in a solid color or making your own stripes.

Despite the dramatic effect, this pattern is rated easy. It’s worked from side to side (if you consider the “cheesy” edges the top and bottom) and has an eight-row repeat that involves binding off and then casting on again to make the holes. They’re kind of like giant buttonholes.

Once you get the hang of it it’s a pretty easy repeat to remember, and it will be smooth knitting as big as you want to make it.

You can download this pattern from the Yarnspirations website for free, or you can buy a kit direct from them that includes the yarn you need (and knitting needles if you need those, too). Bernat Sport Ombre Twist, which is what is used in the pattern, comes in 12 self patterning colors and is a DK weight acrylic yarn.

[Photo: Yarnspirations]

Next Pattern:

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