Golden Peak Media Acquires CreativeBug

Throughout the saga of the closing of Joann, I’ve been wondering what would happen to CreativeBug, the subscription-based online craft learning platform that Joann acquired in 2017.

Golden Peak Media has announced its acquisition of the company in a media release.

Golden Peak is “one of the largest media and education companies serving art and craft enthusiasts in the United States,” according the release, and includes in its portfolio brands like Interweave, Sew Daily, and nine print magazines including Love of Quilting and Interweave Knits. They have daily newsletters, magazines, digital patterns, on-demand classes and host live events.

David Saabye, CEO of Golden Peak, calls the purchase a “very natural fit” supporting crafters in their lifelong learning journeys.

CreativeBug general manager Liana Allday will stay on and the company will retain its headquarters in Berkeley, Calif.

Abby Glassenberg of the Craft Industry Alliance collected reactions from some CreativeBug instructors and others with a history at the company, and heard lots of optimism about the news. Ursula Morgan, who was CEO of CreativeBug when the company was acquired by Joann, said Golden Peak is a “perfect home” for CreativeBug as they’re getting an owner that “deeply understands the craft consumer.”

I, too, am relieved to see that this platform will be able to continue. I’ve been a subscriber for years and I love that it has solid instruction in a wide range of crafts (including knitting, of course!) and is always adding new content to keep the platform interesting. It’s also a great service that CreativeBug is available to many for free through their local libraries, so be sure to check on that where you live if you don’t already subscribe.

This feels like the last piece of the puzzle in the story of Joann that’s going on all year, along with the announcement that Michaels had purchased Joann’s intellectual property so its private label brands can live on, but of course I’ll keep watching to see if there’s more to come.

Next Pattern:

Maybe it’s not your Labubu, but if you’ve ever looked at one of those creepy cute dolls and thought “what that thing needs is a sweater,” you’ve come to the right place. These Labubu knitting patterns are super cute and easy to make whatever your skill level.

If you want to keep it super basic, there’s this Labubu sweater from flourish AND fiber. It uses sock yarn and is worked from the top down in the round with a bit of ribbing on the edges but otherwise in stockinette stitch. It says it’s meant to fit all current regular Labubu plush pendants.

Another cute pendant project is the Bubu Cardi by Ginko B. This free Ravelry download uses fingering weight yarn and only uses about 35 yards of yarn, so it’s a perfect scrap knitting project.

Give your Labubu some springtime flair with this sweet little dress pattern by About Yarn. It’s for a 6.5 inch/17 cm doll and is worked in the round using DK weight yarn.

Or get them ready for cooler weather with this cute beanie from Stephanie Connolly. Available as a free Ravelry download, this pattern uses DK weight yarn and has a hole in the top for Labubu’s ears and pendant to pull through.

If you want a more whimsical look, try the Labubu headdress by Shino Craft. This one uses sport weight yarn and makes your critter look like a flower. You can buy it on Ravelry.

Add a touch of colorwork with this adorable heart sweat for a Labubu. This pattern is from kelmadeSG and uses fingering or DK weight yarn (maybe depending on what size doll you have?) and is worked flat in pieces.

Shirley Durmaz made this cute hoodie for a Labubu with two strands of fingering weight yarn (or you could use a DK weight). It’s available on Ravelry.

If your Labubu fan is also a Taylor Swift fan, you’ll want to knit the free Labubu V Neck Cardigan, inspired by Taylor’s Folklore sweater. It uses fingering weight yarn and you can find it on Ravelry.

Next Pattern:

Have you read?