Golden Peak Media Acquires CreativeBug

Throughout the saga of the closing of Joann, I’ve been wondering what would happen to CreativeBug, the subscription-based online craft learning platform that Joann acquired in 2017.

Golden Peak Media has announced its acquisition of the company in a media release.

Golden Peak is “one of the largest media and education companies serving art and craft enthusiasts in the United States,” according the release, and includes in its portfolio brands like Interweave, Sew Daily, and nine print magazines including Love of Quilting and Interweave Knits. They have daily newsletters, magazines, digital patterns, on-demand classes and host live events.

David Saabye, CEO of Golden Peak, calls the purchase a “very natural fit” supporting crafters in their lifelong learning journeys.

CreativeBug general manager Liana Allday will stay on and the company will retain its headquarters in Berkeley, Calif.

Abby Glassenberg of the Craft Industry Alliance collected reactions from some CreativeBug instructors and others with a history at the company, and heard lots of optimism about the news. Ursula Morgan, who was CEO of CreativeBug when the company was acquired by Joann, said Golden Peak is a “perfect home” for CreativeBug as they’re getting an owner that “deeply understands the craft consumer.”

I, too, am relieved to see that this platform will be able to continue. I’ve been a subscriber for years and I love that it has solid instruction in a wide range of crafts (including knitting, of course!) and is always adding new content to keep the platform interesting. It’s also a great service that CreativeBug is available to many for free through their local libraries, so be sure to check on that where you live if you don’t already subscribe.

This feels like the last piece of the puzzle in the story of Joann that’s going on all year, along with the announcement that Michaels had purchased Joann’s intellectual property so its private label brands can live on, but of course I’ll keep watching to see if there’s more to come.

Next Pattern:

Not too long ago I was seeing a crochet pattern for a glasses holder shaped like a bear all over the Internet. It was super cute, and also useful as a place to put your glasses on your bedside table instead of just throwing them somewhere random.

This project stewed in my brain for a little while and I decided I needed to make a knit version, but I didn’t want to make a bear. If you know anything about me you might know that I’m a cat person, so of course my version had to be a cat.

The base is just a basic little basic worked from the center out to the desired size, then up the sides as long as you want them. Knit some ears and add embellishments to make it whatever kind of animal you want.

The way I figured out to work the base from the center out was to use a crochet cast on, which gives you an easier way to pick up stitches from the back of the cast on than if you worked a more traditional cast on for a knitting project. It’s kind of fun to do things in a different way from time to time.

This little project is adorable if I do say so myself, and even as a plain little basket not made into an animal it’s a cute way to keep your glasses or other little things in one place. I’m tempted to make one for my desk to hold pens or even little little scissors and sewing needles that are always on my desk but somehow always seem to get lost on my desk.

If you need a little holder for your glasses on your table, check out the pattern at Our Daily Craft.

[Photo: Our Daily Craft]

Next Pattern:

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