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Golden Peak Media Acquires CreativeBug

June 10, 2025 by Sarah White

Throughout the saga of the closing of Joann, I’ve been wondering what would happen to CreativeBug, the subscription-based online craft learning platform that Joann acquired in 2017. 

Golden Peak Media has announced its acquisition of the company in a media release. 

Golden Peak is “one of the largest media and education companies serving art and craft enthusiasts in the United States,” according the release, and includes in its portfolio brands like Interweave, Sew Daily, and nine print magazines including Love of Quilting and Interweave Knits. They have daily newsletters, magazines, digital patterns, on-demand classes and host live events.

David Saabye, CEO of Golden Peak, calls the purchase a “very natural fit” supporting crafters in their lifelong learning journeys. 

CreativeBug general manager Liana Allday will stay on and the company will retain its headquarters in Berkeley, Calif. 

Abby Glassenberg of the Craft Industry Alliance collected reactions from some CreativeBug instructors and others with a history at the company, and heard lots of optimism about the news. Ursula Morgan, who was CEO of CreativeBug when the company was acquired by Joann, said Golden Peak is a “perfect home” for CreativeBug as they’re getting an owner that “deeply understands the craft consumer.” 

I, too, am relieved to see that this platform will be able to continue. I’ve been a subscriber for years and I love that it has solid instruction in a wide range of crafts (including knitting, of course!) and is always adding new content to keep the platform interesting. It’s also a great service that CreativeBug is available to many for free through their local libraries, so be sure to check on that where you live if you don’t already subscribe. 

This feels like the last piece of the puzzle in the story of Joann that’s going on all year, along with the announcement that Michaels had purchased Joann’s intellectual property so its private label brands can live on, but of course I’ll keep watching to see if there’s more to come. 

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Adorable Ghost Knitting Patterns

Adding a bit of knitting to your fall decor is a lot of fun, whether it’s knit pumpkins or a bunch of adorable knit ghosts like these.

Knit ghosts can be super simple like this free ghost knitting pattern from Trixie Zynch on Ravelry. Using about 50 yards of worsted weight yarn, they’re worked from the bottom up and are super cute as a pair. 

This fuzzy little ghost from Forest Knitting Toys is holding a pumpkin and wearing a witch hat, though of course the accessories are optional, as is the fuzzy yarn. The main yarn is chunky and the ghost measures about 10 cm/4 inches tall. It’s worked in the round. 

Another fuzzy ghost in more of a Pacman style is this ghost plushie form South Stitch Girls. It’s worked in the round with bulky yarn and includes a sweet little bow you can make in whatever color you like. 

The ghost doll from Edith Grace Designs has little arms and a curl at the top of its head. The body is worked flat using DK weight yarn and you could also work it in glow in the dark yarn for extra fun. The body and head are worked in one piece with the arms knit separately. 

The Grim Grinning Ghosts from Susan Claudino are super cute and you can knit them in any yarn and gauge you like to make ghosts of different sizes. These are worked in the round with the body done in one piece and the arms are knit separately. The ghosts shown were knit in sock yarn, DK and worsted weight yarn. You can find the pattern on Ravelry.

Make a ghost with funny striped legs with this ghost shelf sitter design from Claire Fairall Designs. It’s worked in three colors of DK weight yarn, and the letters spelling out boo are made with strips of garter stitch sewn into shape. 

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