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Golden Peak Media Acquires CreativeBug

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Throughout the saga of the closing of Joann, I’ve been wondering what would happen to CreativeBug, the subscription-based online craft learning platform that Joann acquired in 2017. 

Golden Peak Media has announced its acquisition of the company in a media release. 

Golden Peak is “one of the largest media and education companies serving art and craft enthusiasts in the United States,” according the release, and includes in its portfolio brands like Interweave, Sew Daily, and nine print magazines including Love of Quilting and Interweave Knits. They have daily newsletters, magazines, digital patterns, on-demand classes and host live events.

David Saabye, CEO of Golden Peak, calls the purchase a “very natural fit” supporting crafters in their lifelong learning journeys. 

CreativeBug general manager Liana Allday will stay on and the company will retain its headquarters in Berkeley, Calif. 

Abby Glassenberg of the Craft Industry Alliance collected reactions from some CreativeBug instructors and others with a history at the company, and heard lots of optimism about the news. Ursula Morgan, who was CEO of CreativeBug when the company was acquired by Joann, said Golden Peak is a “perfect home” for CreativeBug as they’re getting an owner that “deeply understands the craft consumer.” 

I, too, am relieved to see that this platform will be able to continue. I’ve been a subscriber for years and I love that it has solid instruction in a wide range of crafts (including knitting, of course!) and is always adding new content to keep the platform interesting. It’s also a great service that CreativeBug is available to many for free through their local libraries, so be sure to check on that where you live if you don’t already subscribe. 

This feels like the last piece of the puzzle in the story of Joann that’s going on all year, along with the announcement that Michaels had purchased Joann’s intellectual property so its private label brands can live on, but of course I’ll keep watching to see if there’s more to come. 

Have you read?

Add Mushrooms to Your Knits with these Fun Knitting Patterns

A few years ago I wrote a post that was full of patterns for knit mushrooms, but I don’t think I ever did a post that was knitting patterns with mushrooms on them, so today’s the day. 

I love the Fungi Beanie from Jacki Bean, which calls for worsted weight yarn and uses duplicate stitch to add the mushrooms and other details. I think the colors she used for the design are tonal/multicolor so it doesn’t use as many colors as it looks like, but you can use whatever red, green, brown and white yarn you have in your stash for those details. 

How about some mushroom socks? The Magic Toadstool sock form Stone Knits includes a ring of mushrooms around the leg, contrasting heel and toe and a little more colorwork at the toe for extra cuteness. As shown it uses four colors and comes in three sizes. 

Or there’s the Fairy Ring Socks from Katie Green, which have mushrooms of two sizes on the legs, plus a bit of wavy grass. They have a contrasting cuff, heel and toe and some colorwork flecks in the body of the sock as well. This one is available in eight sizes to fit everyone from a baby to an XL adult. 

This trippy cowl from Hunt Hand Knits looks like a lot of fun to knit. The Fungus Among Us Cowl is shown using four colors of DK weight yarn, though you can do it with as few as two if you’d rather. 

Stitch some mushroom mittens with this cute pattern from Holly C Watson. This design uses three colors, and it’s shown with a self-striping yarn on the mushroom caps, which makes the colors change without you having to do any work. The pattern is charted but it’s a pretty easy repeat. The mittens are one size. 

If you don’t feel like knitting mushrooms but still want to give your project a touch of the forest, the Toadstools Cardigan from Julie Taylor may be what you’re looking for. It’s stitched as a plain cardigan worked in DK weight yarn and sized for newborns up to 4 years old. The mushrooms are added with embroidery and the pattern includes the design, which you can trace onto water soluble stabilizer to stitch the mushrooms onto your sweater. Or anything else you want. You can find this pattern on Ravelry.