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Golden Peak Media Acquires CreativeBug

June 10, 2025 by Sarah White

Throughout the saga of the closing of Joann, I’ve been wondering what would happen to CreativeBug, the subscription-based online craft learning platform that Joann acquired in 2017. 

Golden Peak Media has announced its acquisition of the company in a media release. 

Golden Peak is “one of the largest media and education companies serving art and craft enthusiasts in the United States,” according the release, and includes in its portfolio brands like Interweave, Sew Daily, and nine print magazines including Love of Quilting and Interweave Knits. They have daily newsletters, magazines, digital patterns, on-demand classes and host live events.

David Saabye, CEO of Golden Peak, calls the purchase a “very natural fit” supporting crafters in their lifelong learning journeys. 

CreativeBug general manager Liana Allday will stay on and the company will retain its headquarters in Berkeley, Calif. 

Abby Glassenberg of the Craft Industry Alliance collected reactions from some CreativeBug instructors and others with a history at the company, and heard lots of optimism about the news. Ursula Morgan, who was CEO of CreativeBug when the company was acquired by Joann, said Golden Peak is a “perfect home” for CreativeBug as they’re getting an owner that “deeply understands the craft consumer.” 

I, too, am relieved to see that this platform will be able to continue. I’ve been a subscriber for years and I love that it has solid instruction in a wide range of crafts (including knitting, of course!) and is always adding new content to keep the platform interesting. It’s also a great service that CreativeBug is available to many for free through their local libraries, so be sure to check on that where you live if you don’t already subscribe. 

This feels like the last piece of the puzzle in the story of Joann that’s going on all year, along with the announcement that Michaels had purchased Joann’s intellectual property so its private label brands can live on, but of course I’ll keep watching to see if there’s more to come. 

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Knits for the Table for Thanksgiving and Beyond

As we get into the part of the year with a lot of food-forward holidays, it might be time to start thinking about knitting some new things for your table. While a few of these are more fall/Thanksgiving focused, just changing up the colors would make others work for Christmas, or keep it neutral and use them all year long. 

What got me started thinking about this was the lovely and simple Fresh Bread Dishtowel, a free pattern from Purl Soho. Worked in a lovely cotton and linen blend, the towel is mostly stockinette stitch with a bit of texture on the borders. 

You could use this same kind of pattern to make anything from placemats to a table runner, but let’s look at some specific patterns for those kinds of projects as well. 

The easy moss stitch table runner from Glass Bird Knits is beginner friendly can can easily be modified to fit your table (or, again, to make placemats instead of or in addition to a runner). This version is worked in macrame cord, but you could also use bulky yarn. 

Emielle Design has a garter stitch runner pattern that’s made with braided cotton cord for a lot of texture without a lot of work. But be sure to take a lot of breaks when knitting with cord because it can be rough on your hands!

I also love the diamond pattern on the Hamilton Table Runner from Wyndlestraw Designs. It calls for a DK weight cotton and linen blend yarn and comes in three sizes with different widths and lengths. The pattern has both written and charted instructions. 

Amy Marie’s Table Pumpkins (on Ravelry) is a fun mosaic knitting pattern that would be great to use as a table runner through the fall and for Thanksgiving. It uses a worsted weight cotton yarn in two colors, and you can make it as long as you like for your table. 

The no cable knit placemats from Yarn Culture Studio have a fun faux cable look that would be great for the table through the fall and winter. 

Or here’s another pattern from Wyndlestraw Designs, this time for an easy knit and purl stitch placemat pattern that looks different but still good on both sides. It calls for worsted weight cotton and comes in two sizes for placemats, but also has instructions for coasters, a hot pad and a table pad all using the same stitch.

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