Interweave Unveils New Website, Merger with Patternworks

Interweave, the multi-craft publishing company that’s been a part of F+W since 2012, announced an “updated and reinvigorated” Interweave with the launch of a redesigned website.

At the same time, the company announced a merger with Patternworks, an online fiber arts company that also produced a mail-order catalog. Visiting the Patternworks website now brings up news about the merger with an Interweave URL.

The former daily websites and blogs have been recast under the Interweave name (so KnittingDaily.com no longer goes to that URL but to interweave.com/knitting). Each of the major categories Interweave publishes content about — knitting, crochet, beading, jewelry, spinning, weaving and needlework — has its own section, as well as a shop, which includes Interweave patterns and products as well as yarn and other items that would have been sold by Patternworks.

It’s not clear whether the daily updates from each of those former sites will continue, but the Patternworks post mentions “high quality content being published multiple times a day.”

I think this is an interesting strategy and I’m not sure what it means for the company, though diversifying their offerings with the connection to Patternworks seems like a good plan. I’d love to know what you think!

Next Pattern:

It’s been well documented that I love a knitting pattern with a bit of whimsy, so when I saw the Mine! Pullover from Sarah L. Kelly recently I knew I had to share it with you.

I mean, who wouldn’t want to knit a sweater with a yoke full of seagulls? And another seagull at the waist? Chasing little crabs?

The story behind the sweater (and you knew there had to be one, right?) is that while Sarah was traveling around Europe there were a lot of cheeky seagulls about. They reminded her of the scene in Finding Nemo where the seagulls say “mine, mine, mine” and thus the Mine! series of patterns was born.

Oh yes, there’s a whole set. It was the sweater I saw first but there’s also a pair of socks (and the pattern says there’s a cowl, too, but I couldn’t find it as of this writing. If you see it let me know and I’ll add the link here!) so you can totally deck yourself out in pesky seabirds if you want.

But back to the sweater for now. This is worked in DK weight yarn from the top down in the round. The yoke and a section at the bottom are worked in stranded colorwork, with stripes on the body, though you could make the body a single color if you wanted. Details like the beaks and eyes are added with duplicate stitch to make the knitting a little easier.

The colorwork sections are charted. The pattern comes in 10 sizes, with a finished chest circumference ranging from 32 to 68 inches, or 80 to 170 cm.

The socks are worked in sock yarn and come in three sizes. There worked from the cuff down and change needle sizes to accommodate the less stretchy nature of stranded colorwork. You can choose from a side profile or a seagull that’s looking out from the sock. Make a matching pair or mix it up.

Both patterns are available on Ravelry: sweater and socks. If you make them I’d love to hear about it!

[Photo: Sarah L. Kelly]

Next Pattern:

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