Interweave Unveils New Website, Merger with Patternworks

Interweave, the multi-craft publishing company that’s been a part of F+W since 2012, announced an “updated and reinvigorated” Interweave with the launch of a redesigned website.

At the same time, the company announced a merger with Patternworks, an online fiber arts company that also produced a mail-order catalog. Visiting the Patternworks website now brings up news about the merger with an Interweave URL.

The former daily websites and blogs have been recast under the Interweave name (so KnittingDaily.com no longer goes to that URL but to interweave.com/knitting). Each of the major categories Interweave publishes content about — knitting, crochet, beading, jewelry, spinning, weaving and needlework — has its own section, as well as a shop, which includes Interweave patterns and products as well as yarn and other items that would have been sold by Patternworks.

It’s not clear whether the daily updates from each of those former sites will continue, but the Patternworks post mentions “high quality content being published multiple times a day.”

I think this is an interesting strategy and I’m not sure what it means for the company, though diversifying their offerings with the connection to Patternworks seems like a good plan. I’d love to know what you think!

Next Pattern:

Santa and Saint Nicholas generally get all the good press, but Central European kids know you don’t want to just be good so you get presents from St. Nicholas; you also want to avoid the ire of Krampus. (He’s depicted as a human-like figure with horns and usually hairy or furry who gives birch rods instead of gifts to kids who are bad.)

If you’re the type to embrace the naughty side (or you just want to scare the children into good behavior over the holidays), maybe you’ll want to knit a Krampus sweater.

This one, from Sofie Amalie Laulund, is a top down circular yoke sweater with Krampus faces at the top and cavorting Krampuses further down the body, with some traditional Scandinavian snowflakes thrown in for fun.

Because of the large motifs there’s not a lot of room for adjusting the fit, but it is available in five sizes (the Ravelry page doesn’t say what the sizing is, and it says its worked with no ease but the photo looks like the sweater has a bit of positive ease, so if you decide to make this one just check the measurements and your own comfort level for ease when picking a size).

It also uses five colors, but there’s very little red and brown so you can probably use scrap yarn for those parts. It calls for DK weight yarn. You’ll want a background color that helps the creatures stand out. You could also work the snowflake bands in different colors if you want to mix it up.

The pattern is available in both English and Danish, and you can find it on Ravelry. This is the designer’s first pattern, which kudos to them because it’s such an ambitious (and fun!) project I’m happy to add to my collection of whimsy-filled knits.

[Photo: Sofie Amalie Laulund]

Next Pattern:

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