Consolidation seems to be a part of most businesses these days, and it’s true of yarn companies, too. Two giants in the field have joined forces and Red Heart yarns has become a part of the Yarnspirations family.
Visitors to Red Heart’s website will be forwarded to Yarnspirations, where they will find the full catalog of Red Heart yarns to purchase. Red Heart patterns are being migrated to the site as well, so the site will have thousands of free patterns from all the various yarn lines, including Red Heart, Caron, Patons and more.
In a Facebook Live about the merger, knit and crochet designer and spokesperson for Red Heart Marly Bird said the reason for the combination of the two websites was because the Red Heart website wasn’t great and this allowed the parent company to combine all of its brands into one website rather than continuing to keep a separate website for that brand.
The major change aside from the different website is that many of the Red Heart designers will no longer be a part of the team, though Marly said she is continuing in her role and will now use the full range of Yarnspirations yarns instead of just Red Heart.
I love the Yarnspiration website so I think this is a great change and it makes it clear that Red Heart is part of the family, which I’m not sure everyone knew (the company was purchased in January). What do you think about the change?
[Photo: Yarnspirations.]
lee says
I too love the website and think it will make for a stronger company overall!
Amanda says
Hoping there were no jobs cut