The current situation in the world has made a lot of companies rethink their strategies and chances of long-term survival, sometimes in ways that probably should have been done before the outbreak.
Vogue Knitting and its parent company, SoHo Publishing, have seen a lot of changes in the knitting world in the past few years, as independent publishing of individual patterns through Ravelry and other venues has cut down on the number of people wanting to buy full issues of magazines or books about knitting. And of course with yarn stores closed and people shopping less in brick-and-mortar stores, there are fewer places available to sell knitting books and magazines as well.
With that and the current global situation in mind, SoHo has announced the closure of Knit Simple magazine and the reduction of publication of Vogue Knitting to, as of right now, to issues in the fall.
“This is where we began almost forty years ago—the brand is too strong and important not to continue,” Art Joinnides, president of SoHo Publishing, said in a newsletter.
The company recently took its Vogue Knitting Live show virtual, and its unknown whether or when in-person events will resume.
The note also announced the news that Norah Gaughan will be taking over as editor at Vogue Knitting, which is awesome. I can’t wait to see what comes next for this storied brand and publication.
Nooooo! Not Vogue Knitting! ???