The Secret of Jimmy Beans’ Success

If you’ve been in the online knitting world for a while, you’ve probably heard of Jimmy Beans Wool. An actual yarn store in Nevada, Jimmy Beans is best known as an online marketplace for a wide variety of yarn and supplies and has an annual revenue of more than $7 million.

How did a little yarn store started by a pair of former software engineers become one of the biggest things on the Internet? There are lots of reasons, no doubt, but a big part of it was posting videos on YouTube. As Laura Zander told the New York Times blog You’re the Boss, the company has focused on building its brand since 2007 and used Zappos.com as a model for building their business.

And the company’s YouTube channel has more than 1,400 subscribers and nearly 1.5 million page views, and serves as a great educational resource as well as a way to connect with customers old and new.

Check out the blog for more information on this fun yarn company.

[Photo via the New York Times.]

Next Pattern:

Book Review: Sweater Success

The other day I saw a post from Pinterest about trends for summer and it said one of them was “cultivating whimsy.”

Well, I don’t know where Pinterest has been all this time, but we’ve been cultivating whimsy here at Craft Gossip for a long time. I love sharing projects that are a little different, things that make you smile when you see them, and will make you smile when you knit them and wear them or use them.

Such it is with the Tutti Frutti tee knitting pattern from Bea Creative Knits.

This cute little baby tee is worked top down in the round with contiguous shoulder construction to shape the sleeve caps. There are short rows for the neckline and folded hems with picot edging at the hemline, neckline and edges of the sleeves.

All of this would be great on its own, but then there’s the addition of a super cute fruit icon, which is added with duplicate stitch. There are a lot of options, including strawberry, banana, orange, cherries, watermelon, lemon, blueberries, kiwi, peach, dragon fruit, apple and pear, so it’s likely you can add on your favorite fruit.

It is offered in eight sizes, to fit a bust measurement ranging from 28-30 inches (71-76 cm) to 56-58 inches (142-147 cm). The design is meant to be worn with around 6.3 inches/16 cm of negative ease, but you can choose the fit you prefer. There’s also optional bust and waist shaping included in the pattern if you want to make it even curvier.

This is considered an advanced beginner or intermediate project because of all the skills involved, but it’s sure to be a lot of fun even if some of these techniques are new to you.

Grab a copy of the pattern for yourself form Bea Creative Knits on Etsy.

[Photo: Bea Creative Knits]

Next Pattern:

Have you read?