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Missouri Star Quilt Company to Acquire LoveCrafts

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In news I first saw reported by the Craft Industry Alliance, Hamilton, Missouri, based Missouri Star Quilt Company is in the process of acquiring British yarn craft company LoveCrafts.

Update: On 10/8 WEBS sent out an email with news of the deal, saying that nothing will change in users’ experience of WEBS online or in person. “We want to assure you that our commitment to providing you with the best experience remains the same, whether shopping online or in our retail store in Northampton, MA,” the statement said. “You’ll still be able to get the WEBS Discount, we’ll still have closeouts, and we’ll be working on bringing your favorite yarns back in stock!”

That bit about getting yarns back in stock may be a reference to complaints from some visitors that quality and stock have gone down since the company was purchased by LoveCrafts.

SkyNews reported that the deal could be done early this week, and is valued at millions of pounds. LoveCrafts is backed by several UK technology funds and saw its sales skyrocket during the pandemic, but it has been looking for a buyer this year because of declining sales.

Missouri Star Quilt Company might not be a name a lot of knitters and crocheters know, but it’s a destination shop for quilters. Founded in 2008 as a small, local fabric store, it has grown into the home of the biggest quilting channel on YouTube, with free tutorials published weekly. Hamilton is now known as Quilt Town USA, and is home to nearly 20 themed craft shops under the Missouri Star Quilt Company banner, including shops dedicated to florals, batiks, men’s fabrics and accessories, to name just a few.

One of the shops is a knitting and crochet shop, so this acquisition is sure to enhance their selection and their e-commerce footprint in yarn (right now it doesn’t look to me like it’s possible to buy yarn on their website).

LoveCrafts, on the other hand, is probably a company you’ve heard of. It was founded in 2012 as LoveKnitting, which branched out into LoveCrochet in 2015, but the two were brought under the same roof in 2019 with the launch of LoveCrafts. In 2021 they bought WEBS, one of the largest brick and mortar yarn stores in the United States, which also has a substantial online presence. WEBS has its own yarn line, Valley Yarns, and had also previously acquired Tahki Stacy Charles.

The Craft Industry Alliance reported that Edward Griffith, one of the founders of LoveCrafts, said the companies share a common mission and vision around the importance of crafting and community. They further reported that Jeff Martin, CEO of Missouri Star’s parent company, said the acquisition not only helps them to expand their product offerings but also to bring together passionate communities of makers.

[Photo via Missouri Star Quilt Company]

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Apple Knitting Patterns for Fall and Back to School

It feels like it’s too early to be thinking about back to school, but as I write this my daughter has just a couple of weeks of summer left! So let’s get in that school and fall knitting spirit by looking at some apple knitting projects. 

If you have a 22 needle circular knitting machine, knitting an apple is one of the easiest things you can do. I have an apple pattern over at Our Daily Craft that will take you just a few minutes to knit and they’re a great addition to your fall decor. 

Apple hats are a classic, and whether you want to knit a hat that looks like an apple or one with apples on it, we’ve got you covered. For hats that look like apples check out the rolled brim version from Emma Crochet Design 4 U, which uses worsted weight yarn and comes in sizes for kids of all ages; and the ribbed brim version from Hand Knit Hugs. This one also calls for worsted weight yarn and comes in four kids sizes. Both include a stem and leaf. 

If you’d rather have apples on your hat, try the Red Apple Hat from Little Red Window. This one is sized from newborn to 2T and calls for four colors of worsted weight yarn. 

How about apple socks? You’ll find Ariel Chang’s Apple Picnic Socks as a free download on Ravelry. These use three colors of sock yarn and come in three sizes. Stone Knits also a pair of stripey apple socks that show the inside of the apple. These also have three sizes but they use six colors total, with the main color being a self-striping yarn. 

If you want a little apple accessory for the house, the apple potholder from Nifty Knitter Designs is cute and a great way to practice double knitting. It uses two colors and you’ll find the colors in the reverse on the other side. The pattern only uses about 50 yards of each color of worsted weight yarn, so it’s a great use for odd balls, too. 

Once you’ve got your double knitting skills sorted you can also try the double knit apple scarf from Crow and Chai Shop. The Winter Apples scarf is shown in red and gold, but you can use whatever colors you like. There are apples, stars and random stitches in the design, which calls for DK weight yarn. There’s also a matching fingerless glove pattern.