Missouri Star Quilt Company to Acquire LoveCrafts

In news I first saw reported by the Craft Industry Alliance, Hamilton, Missouri, based Missouri Star Quilt Company is in the process of acquiring British yarn craft company LoveCrafts.

Update: On 10/8 WEBS sent out an email with news of the deal, saying that nothing will change in users’ experience of WEBS online or in person. “We want to assure you that our commitment to providing you with the best experience remains the same, whether shopping online or in our retail store in Northampton, MA,” the statement said. “You’ll still be able to get the WEBS Discount, we’ll still have closeouts, and we’ll be working on bringing your favorite yarns back in stock!”

That bit about getting yarns back in stock may be a reference to complaints from some visitors that quality and stock have gone down since the company was purchased by LoveCrafts.

SkyNews reported that the deal could be done early this week, and is valued at millions of pounds. LoveCrafts is backed by several UK technology funds and saw its sales skyrocket during the pandemic, but it has been looking for a buyer this year because of declining sales.

Missouri Star Quilt Company might not be a name a lot of knitters and crocheters know, but it’s a destination shop for quilters. Founded in 2008 as a small, local fabric store, it has grown into the home of the biggest quilting channel on YouTube, with free tutorials published weekly. Hamilton is now known as Quilt Town USA, and is home to nearly 20 themed craft shops under the Missouri Star Quilt Company banner, including shops dedicated to florals, batiks, men’s fabrics and accessories, to name just a few.

One of the shops is a knitting and crochet shop, so this acquisition is sure to enhance their selection and their e-commerce footprint in yarn (right now it doesn’t look to me like it’s possible to buy yarn on their website).

LoveCrafts, on the other hand, is probably a company you’ve heard of. It was founded in 2012 as LoveKnitting, which branched out into LoveCrochet in 2015, but the two were brought under the same roof in 2019 with the launch of LoveCrafts. In 2021 they bought WEBS, one of the largest brick and mortar yarn stores in the United States, which also has a substantial online presence. WEBS has its own yarn line, Valley Yarns, and had also previously acquired Tahki Stacy Charles.

The Craft Industry Alliance reported that Edward Griffith, one of the founders of LoveCrafts, said the companies share a common mission and vision around the importance of crafting and community. They further reported that Jeff Martin, CEO of Missouri Star’s parent company, said the acquisition not only helps them to expand their product offerings but also to bring together passionate communities of makers.

[Photo via Missouri Star Quilt Company]

For the past few years I’ve taken part in a Christmas in July blog hop that encourages people to get a jump on their making for holiday gifts.

I love to use yarn I already have for these projects in the hope that people will consider what they already have that they can use to make projects for themselves or to give as gifts.

This year it was a couple of knit baskets made using partial balls of yarn left in my stash from other projects.

They use the same basic pattern but the first one is made with two colors of bulky yarn, and the second used two strands of worsted weight yarn held together, which made the gauge about the same, but I cast on fewer stitches to make a smaller version.

The bottom of the basket is square, though you can make them rectangular if you’d rather. Then I just knit up the sides in rounds until I was about to run out of yarn. This gave both baskets rather short sides — maybe more like a tray than a basket — but you can keep knitting as long as you like to make the sides of your basket as tall as you want.

They’re worked in seed stitch, which keeps the edges from curling and adds a nice texture to the baskets.

Of course this also allows you to use even more odd balls from your stash. I’d love to make a big one someday combining lots of different yarn. I mean, I’d probably use it to store more yarn, but that’s a fine thing to do.

As it is, these little trays are great for sitting on your desk or bedside table to hold little things that always seem to appear there. I like to use one to hold the supplies for whatever project I’m working on, things like little scissors, my tape measure, a crochet hook, etc.

And they would make good gifts on their own or as a container to hold some other goodies if you like.

You can find the free pattern for these stash busting baskets over at Our Daily Craft.

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