virtual scarfI don’t know how I missed this one for so long, but the wool brand Woolmark is trying to set a record for the world’s longest virtual scarf (who knew you could make up your own records now?) through a microsite on Facebook. Knitters can upload pictures of themselves, alter the design of the scarf and upload their finished image to be part of the scarf. (Beware the site has music.)

More than 10,000 people have added themselves to the scarf so far, and beyond fun and games its an opportunity for users to win prizes. Each week one winner gets a merino scarf and a gift certificate to Net-a-Porter.

It’s kind of fun to browse through the scarf and see all the different options.

The goal of the stunt, of course, is to get more likes for Woolmark’s Facebook page, which has close to 160,000 likes as I write this.

If you add yourself to the scarf, spill it!

[Photo by Woolmark/We Love Wool.]

 

By Sarah White




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