Missouri Star Quilt Company to Acquire LoveCrafts

In news I first saw reported by the Craft Industry Alliance, Hamilton, Missouri, based Missouri Star Quilt Company is in the process of acquiring British yarn craft company LoveCrafts.

Update: On 10/8 WEBS sent out an email with news of the deal, saying that nothing will change in users’ experience of WEBS online or in person. “We want to assure you that our commitment to providing you with the best experience remains the same, whether shopping online or in our retail store in Northampton, MA,” the statement said. “You’ll still be able to get the WEBS Discount, we’ll still have closeouts, and we’ll be working on bringing your favorite yarns back in stock!”

That bit about getting yarns back in stock may be a reference to complaints from some visitors that quality and stock have gone down since the company was purchased by LoveCrafts.

SkyNews reported that the deal could be done early this week, and is valued at millions of pounds. LoveCrafts is backed by several UK technology funds and saw its sales skyrocket during the pandemic, but it has been looking for a buyer this year because of declining sales.

Missouri Star Quilt Company might not be a name a lot of knitters and crocheters know, but it’s a destination shop for quilters. Founded in 2008 as a small, local fabric store, it has grown into the home of the biggest quilting channel on YouTube, with free tutorials published weekly. Hamilton is now known as Quilt Town USA, and is home to nearly 20 themed craft shops under the Missouri Star Quilt Company banner, including shops dedicated to florals, batiks, men’s fabrics and accessories, to name just a few.

One of the shops is a knitting and crochet shop, so this acquisition is sure to enhance their selection and their e-commerce footprint in yarn (right now it doesn’t look to me like it’s possible to buy yarn on their website).

LoveCrafts, on the other hand, is probably a company you’ve heard of. It was founded in 2012 as LoveKnitting, which branched out into LoveCrochet in 2015, but the two were brought under the same roof in 2019 with the launch of LoveCrafts. In 2021 they bought WEBS, one of the largest brick and mortar yarn stores in the United States, which also has a substantial online presence. WEBS has its own yarn line, Valley Yarns, and had also previously acquired Tahki Stacy Charles.

The Craft Industry Alliance reported that Edward Griffith, one of the founders of LoveCrafts, said the companies share a common mission and vision around the importance of crafting and community. They further reported that Jeff Martin, CEO of Missouri Star’s parent company, said the acquisition not only helps them to expand their product offerings but also to bring together passionate communities of makers.

[Photo via Missouri Star Quilt Company]

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Knitters are always looking for ways to continue to knit and to wear their knits even when it’s hot outside, so there are tots of great T0shirt knitting patterns to choose from. I love knitting short-sleeved shirts because they feel so much faster than sweaters, and you can wear them on top of dresses or even longer-sleeved items when it gets cooler.

There are lots of different styles of knit tops, from the basic to the more detailed. On the more basic side are things like the Perfect T-Shirt from Originally Lovely, a basic raglan tee with nine sizes and worked in worsted weight yarn; Paper Bloom by Yvonne Hugo (free on Ravelry), available in six sizes and worked with cotton and silk yarn for extra coolness; or Iris H’s Amelia Top, also on Ravelry, a slim fit, DK weight top with nine size.

Jazz it up with a bit of lace like on the Athens Lace Hem top by Sarah Hatton (Ravelry). This otherwise simple project has a bit of lace at the bottom, which is an easy way to make a project more interesting without a ton of work. This one uses fingering weight yarn and comes in nine sizes.

Another simple embellishment is to emphasize the lines of your top with different stitches. The Spring Lines top uses twisted ribbing at the center front and V-neck and along the raglan lines to give it a slimmer fit and more interest. This design from Turquoise Toque Designs has 11 size options and is available on Ravelry.

Silfurberg by Joji Locatelli uses both of these elements, with lace panels at the center front and back and purl ridges throughout to make it a little more fun to knit and to wear. The pattern uses fingering weight yarn and comes in 10 sizes. Learn more on Ravelry.

Keep it simple or add puffed sleeves (and/or long sleeves) to the slim fit Knitty Committee top by Lily Kate France. This one has two length options, waist shaping and optional bust darts to fulfill all your curvy top dreams, and it comes in nine sizes. You’ll find it on Ravelry.

Take it even more romantic with the Daphne Top from Friday Knits, which has puffed sleeves and applied I-cord to emphasize the bust and sweetheart neckline. It comes in eight sizes and uses DK weight yarn.

Or add some sweet flowers with the Gigio pattern from Emilie Luis. This pretty pattern found on Ravelry has cable panels running up the front with the option for adding sweet embroidered flowers. You can also add decorative buttons if you like. It comes in 11 sizes and calls for sport weight yarn.

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