Missouri Star Quilt Company to Acquire LoveCrafts

In news I first saw reported by the Craft Industry Alliance, Hamilton, Missouri, based Missouri Star Quilt Company is in the process of acquiring British yarn craft company LoveCrafts.

Update: On 10/8 WEBS sent out an email with news of the deal, saying that nothing will change in users’ experience of WEBS online or in person. “We want to assure you that our commitment to providing you with the best experience remains the same, whether shopping online or in our retail store in Northampton, MA,” the statement said. “You’ll still be able to get the WEBS Discount, we’ll still have closeouts, and we’ll be working on bringing your favorite yarns back in stock!”

That bit about getting yarns back in stock may be a reference to complaints from some visitors that quality and stock have gone down since the company was purchased by LoveCrafts.

SkyNews reported that the deal could be done early this week, and is valued at millions of pounds. LoveCrafts is backed by several UK technology funds and saw its sales skyrocket during the pandemic, but it has been looking for a buyer this year because of declining sales.

Missouri Star Quilt Company might not be a name a lot of knitters and crocheters know, but it’s a destination shop for quilters. Founded in 2008 as a small, local fabric store, it has grown into the home of the biggest quilting channel on YouTube, with free tutorials published weekly. Hamilton is now known as Quilt Town USA, and is home to nearly 20 themed craft shops under the Missouri Star Quilt Company banner, including shops dedicated to florals, batiks, men’s fabrics and accessories, to name just a few.

One of the shops is a knitting and crochet shop, so this acquisition is sure to enhance their selection and their e-commerce footprint in yarn (right now it doesn’t look to me like it’s possible to buy yarn on their website).

LoveCrafts, on the other hand, is probably a company you’ve heard of. It was founded in 2012 as LoveKnitting, which branched out into LoveCrochet in 2015, but the two were brought under the same roof in 2019 with the launch of LoveCrafts. In 2021 they bought WEBS, one of the largest brick and mortar yarn stores in the United States, which also has a substantial online presence. WEBS has its own yarn line, Valley Yarns, and had also previously acquired Tahki Stacy Charles.

The Craft Industry Alliance reported that Edward Griffith, one of the founders of LoveCrafts, said the companies share a common mission and vision around the importance of crafting and community. They further reported that Jeff Martin, CEO of Missouri Star’s parent company, said the acquisition not only helps them to expand their product offerings but also to bring together passionate communities of makers.

[Photo via Missouri Star Quilt Company]

Next Pattern:

It might sound weird to you, but one of my favorite knitting stitch patterns is ribbing. I find it kind of fun to knit, because it feels mechanical after a while and I don’t really have to think about it, but it makes a texture that’s more interesting than stockinette stitch.

Over at Our Daily Craft I recently wrote a giant post all about knitting ribbing that includes most of what I know on the subject. There’s a fun variation on the cable cast on that is perfect for using with ribbing, tips on how to follow the stitch pattern, binding off in pattern and more.

I even talk about everyone’s least favorite part of knitting ribbing, which is what to do when you have to increase or decrease in ribbing (short answer: it’s going to mess up your pattern but it will also be OK).

I also share a few of my favorite ribbing patterns, because of course it doesn’t have to be knit 1, purl 1 or knit 2, purl 2 all the time. (In fact my favorite is probably 3×3. I find it super fun and love the texture of the fabric.)

You can check out the post all about ribbing here.

And if you’re ready to try an allover ribbed project yourself, check out my ribbed cowl knitting pattern. This one is fun because it starts out being knit flat and ends up in the round, so it opens up over your shoulder for easy wearing but is snuggly as a turtleneck at the top.

This one uses worsted weight yarn and is pretty quick and easy to knit. It’s a good one to try if you’ve never done a project in the round because you don’t have to worry about twisting the cast on since you’ll have already knit flat for several inches before you join. (Of course you could work the whole thing flat and make a seam where you want it to be closed, but knitting in the round is easier.)

Do you have a favorite rib stitch? I’d love to hear about it!

Practice Ribbing with this Hat and Mitt Set

Have You Tried This? Ribbing with No Purling

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