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Missouri Star Quilt Company to Acquire LoveCrafts

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In news I first saw reported by the Craft Industry Alliance, Hamilton, Missouri, based Missouri Star Quilt Company is in the process of acquiring British yarn craft company LoveCrafts.

Update: On 10/8 WEBS sent out an email with news of the deal, saying that nothing will change in users’ experience of WEBS online or in person. “We want to assure you that our commitment to providing you with the best experience remains the same, whether shopping online or in our retail store in Northampton, MA,” the statement said. “You’ll still be able to get the WEBS Discount, we’ll still have closeouts, and we’ll be working on bringing your favorite yarns back in stock!”

That bit about getting yarns back in stock may be a reference to complaints from some visitors that quality and stock have gone down since the company was purchased by LoveCrafts.

SkyNews reported that the deal could be done early this week, and is valued at millions of pounds. LoveCrafts is backed by several UK technology funds and saw its sales skyrocket during the pandemic, but it has been looking for a buyer this year because of declining sales.

Missouri Star Quilt Company might not be a name a lot of knitters and crocheters know, but it’s a destination shop for quilters. Founded in 2008 as a small, local fabric store, it has grown into the home of the biggest quilting channel on YouTube, with free tutorials published weekly. Hamilton is now known as Quilt Town USA, and is home to nearly 20 themed craft shops under the Missouri Star Quilt Company banner, including shops dedicated to florals, batiks, men’s fabrics and accessories, to name just a few.

One of the shops is a knitting and crochet shop, so this acquisition is sure to enhance their selection and their e-commerce footprint in yarn (right now it doesn’t look to me like it’s possible to buy yarn on their website).

LoveCrafts, on the other hand, is probably a company you’ve heard of. It was founded in 2012 as LoveKnitting, which branched out into LoveCrochet in 2015, but the two were brought under the same roof in 2019 with the launch of LoveCrafts. In 2021 they bought WEBS, one of the largest brick and mortar yarn stores in the United States, which also has a substantial online presence. WEBS has its own yarn line, Valley Yarns, and had also previously acquired Tahki Stacy Charles.

The Craft Industry Alliance reported that Edward Griffith, one of the founders of LoveCrafts, said the companies share a common mission and vision around the importance of crafting and community. They further reported that Jeff Martin, CEO of Missouri Star’s parent company, said the acquisition not only helps them to expand their product offerings but also to bring together passionate communities of makers.

[Photo via Missouri Star Quilt Company]

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Knit a Blanket with the Texture of a Ceiling

Knitwear designers can get inspiration from almost anything when it comes to re-creating a color scheme, an image or a texture in stitches. Sometimes the inspiration isn’t always obvious in the finished project, but sometimes it’s more literal. 

That’s the way it is with the Tin Ceiling Blanket from Purl Soho. Not just because the inspiration is in the name, but if you’ve ever seen one of these old ceilings you can see that the design of the blanket is quite similar to the pattern of the tin tiles. 

This is also a good example of the idea that you don’t have to use fancy stitch patterns or lots of color to make a big impact with your knits. This single-color blanket (designed by Gianna Mueller and inspired by a washcloth and towel set designed by Sandi Rosner) is made completely with knits and purls, other than slipped stitches at the beginning of rows to make neater edges. 

The pattern is written out row by row, but there’s also a chart, which means this project is a great opportunity to practice reading a chart where you can check your work against the written pattern if you need to. 

It comes in two sizes, a crib blanket and a throw. The yarn used in the sample is an organic cotton sold by the cone, which is a great way to get a large quantity of yarn and have fewer ends to weave in. In fact, you can knit either size of the blanket with just one cone of yarn, which isn’t inexpensive but makes you a great, sturdy, heirloom quality but still washable blanket you’ll use for years to come. (Of course you can use any sport weight yarn you like to make this blanket.)

Check out all the details and grab the free pattern from Purl Soho. 

[Photo: Purl Soho]