Missouri Star Quilt Company to Acquire LoveCrafts

In news I first saw reported by the Craft Industry Alliance, Hamilton, Missouri, based Missouri Star Quilt Company is in the process of acquiring British yarn craft company LoveCrafts.

Update: On 10/8 WEBS sent out an email with news of the deal, saying that nothing will change in users’ experience of WEBS online or in person. “We want to assure you that our commitment to providing you with the best experience remains the same, whether shopping online or in our retail store in Northampton, MA,” the statement said. “You’ll still be able to get the WEBS Discount, we’ll still have closeouts, and we’ll be working on bringing your favorite yarns back in stock!”

That bit about getting yarns back in stock may be a reference to complaints from some visitors that quality and stock have gone down since the company was purchased by LoveCrafts.

SkyNews reported that the deal could be done early this week, and is valued at millions of pounds. LoveCrafts is backed by several UK technology funds and saw its sales skyrocket during the pandemic, but it has been looking for a buyer this year because of declining sales.

Missouri Star Quilt Company might not be a name a lot of knitters and crocheters know, but it’s a destination shop for quilters. Founded in 2008 as a small, local fabric store, it has grown into the home of the biggest quilting channel on YouTube, with free tutorials published weekly. Hamilton is now known as Quilt Town USA, and is home to nearly 20 themed craft shops under the Missouri Star Quilt Company banner, including shops dedicated to florals, batiks, men’s fabrics and accessories, to name just a few.

One of the shops is a knitting and crochet shop, so this acquisition is sure to enhance their selection and their e-commerce footprint in yarn (right now it doesn’t look to me like it’s possible to buy yarn on their website).

LoveCrafts, on the other hand, is probably a company you’ve heard of. It was founded in 2012 as LoveKnitting, which branched out into LoveCrochet in 2015, but the two were brought under the same roof in 2019 with the launch of LoveCrafts. In 2021 they bought WEBS, one of the largest brick and mortar yarn stores in the United States, which also has a substantial online presence. WEBS has its own yarn line, Valley Yarns, and had also previously acquired Tahki Stacy Charles.

The Craft Industry Alliance reported that Edward Griffith, one of the founders of LoveCrafts, said the companies share a common mission and vision around the importance of crafting and community. They further reported that Jeff Martin, CEO of Missouri Star’s parent company, said the acquisition not only helps them to expand their product offerings but also to bring together passionate communities of makers.

[Photo via Missouri Star Quilt Company]

Next Pattern:

I’ve been enjoying knit amigurumi animal patterns lately (see also: this adorable knit pigeon) and of course being a knitter I love llamas.

So when I saw this little llama pattern I knew I had to share it.

The appropriately named Llama patter from Annie Ahn calls for fingering weight yarn, and it uses two colors for the body and three for the little blanket. The pompom can be made to match or in another color. All of these parts take tiny amounts of yarn so you can use whatever scraps you have left over from socks or other projects and change colors whenever you need to.

It might also be fun to use some mohair or other fuzzy or textured yarn on this one to give your llama a different look. In all the project uses between 100 and 150 yards, or 91-137 m, of yarn and the llama comes out about 10 cm/4 inches tall.

The body of the llama is worked in one piece, so this project is suited to intermediate knitters or those who have comfort working in the round and with all those little pieces.

This one is made to be small so you can carry it around with you (it would be super cute on a keychain or as a zipper pull) but I think it would be a lot of fun to knit this in larger yarn, too, to make a bigger llama. You could even make a whole family in different sizes just by using different weights of yarn and corresponding needles.

The details are so cute, from the shaggy hair to its little accessories, but you could make it plain or change it up by knitting a tiny scarf or even working a little fair isle pattern on the legs or body. So many fun possibilities!

The pattern is available on Ravelry in English and Korean.

[Photo: Annie Ahn]

Next Pattern:

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