What’s Next for Joann?

Now that all the Joann stores have closed, a mysterious message has appeared on the company’s website:

For generations, Joann has been honored to be part of your creativity: your quilts, costumes, school projects, and handmade moments of love. It has been our joy to serve markers and dreamers across the country.
We’re stitching up something new behind the scenes and we can’t wait to share what’s next.
Stay tuned for exciting news about the future of Joann.

To quickly recap, Joann filed for bankruptcy in January for the second time in less than a year. In February, in the hope of making the company more attractive to potential buyers, it petitioned the court for permission to close about 500 of its 800 stores. The company was put up for auction, with Gordon Brothers set to buy the company, sell its assets and close all the stores if no other buyer materialized.

In the end the winning bidder was GA Group, but the result was the same: all stores were to be closed by the end of May if not sooner.

Once store closure sales started the company quickly stopped selling on its website, and now all that remains is this jpeg image hinting at new ventures.

I’m sure there will be a tone of speculation in the coming days and weeks (or as long as it takes for them to announce the meaning of the message) as to what sorts of plans Joann could be cooking up.

My theory based on nothing but my gut is that they will transition to an online only storefront, probably with much reduced inventory, sort of like Herrschners (which had previously announced that it will be carrying Big Twist yarn, the beloved private label yarn brand sold at Joann). I also think they will use whatever retail sales they do to support CreativeBug, the digital learning platform that Joann purchased in 2017. That could mean producing kits for projects that already have classes, or developing classes based on products they want to sell, or both.

As of this writing the CreativeBug website seems to still be functional and there’s a full slate of new classes planned for June. I’ve got my eye on both the Joann website and the Joann restructuring website and will let you know as soon as I see changes.

In the meantime, I’d love to hear your speculation as to what the next chapter might be for Joann.

Next Pattern:

Many times when I write these posts I will say something like “you can use any yarn you want” or “this would be a great stash-busting project.” That’s just how my mind works. And my stash, too, since I probably have sweater quantity of two or three yarns at most, but tons of singles and odd balls and leftovers.

Blankets are generally a really good way to use up those bits, but in this case, I think you’re going to want to plan it out a bit better.

Looking at photos of the Color Study Blanket from Purl Soho, it looks like it’s made with two yarns held together, and that block in the center is worked with one of each color from the adjoining sides to make a mixed up color.

But that’s not actually how it’s done. This is three separate colors (four, really, with the neutrals in the corners) chosen form a yarn with an expansive palette so they play off each other. The project calls for a worsted weight superwash wool, which is a great choice for a blanket that’s both warm and washable.

This pattern was originally designed by Laura Ferguson and was updated by Hiromi Glover. It is worked in one piece in garter stitch intarsia, which is a great way to learn the intarsia technique if you don’t already know it. It comes in crib or throw sizes.

Despite the introduction to this post, I am going to go ahead and say that, yes, of course you could do this blanket with scraps or odd balls or even just choose five colors that don’t blend together so easily. But I really do love the look of the color play, and I think it would be worth your time to find colors that play well together to get a similar effect.

This pattern is available for free from Purl Soho.

[Photo: Purl Soho]

Next Pattern:

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