What’s Next for Joann?

Now that all the Joann stores have closed, a mysterious message has appeared on the company’s website:

For generations, Joann has been honored to be part of your creativity: your quilts, costumes, school projects, and handmade moments of love. It has been our joy to serve markers and dreamers across the country.
We’re stitching up something new behind the scenes and we can’t wait to share what’s next.
Stay tuned for exciting news about the future of Joann.

To quickly recap, Joann filed for bankruptcy in January for the second time in less than a year. In February, in the hope of making the company more attractive to potential buyers, it petitioned the court for permission to close about 500 of its 800 stores. The company was put up for auction, with Gordon Brothers set to buy the company, sell its assets and close all the stores if no other buyer materialized.

In the end the winning bidder was GA Group, but the result was the same: all stores were to be closed by the end of May if not sooner.

Once store closure sales started the company quickly stopped selling on its website, and now all that remains is this jpeg image hinting at new ventures.

I’m sure there will be a tone of speculation in the coming days and weeks (or as long as it takes for them to announce the meaning of the message) as to what sorts of plans Joann could be cooking up.

My theory based on nothing but my gut is that they will transition to an online only storefront, probably with much reduced inventory, sort of like Herrschners (which had previously announced that it will be carrying Big Twist yarn, the beloved private label yarn brand sold at Joann). I also think they will use whatever retail sales they do to support CreativeBug, the digital learning platform that Joann purchased in 2017. That could mean producing kits for projects that already have classes, or developing classes based on products they want to sell, or both.

As of this writing the CreativeBug website seems to still be functional and there’s a full slate of new classes planned for June. I’ve got my eye on both the Joann website and the Joann restructuring website and will let you know as soon as I see changes.

In the meantime, I’d love to hear your speculation as to what the next chapter might be for Joann.

As we get into the part of the year with a lot of food-forward holidays, it might be time to start thinking about knitting some new things for your table. While a few of these are more fall/Thanksgiving focused, just changing up the colors would make others work for Christmas, or keep it neutral and use them all year long.

What got me started thinking about this was the lovely and simple Fresh Bread Dishtowel, a free pattern from Purl Soho. Worked in a lovely cotton and linen blend, the towel is mostly stockinette stitch with a bit of texture on the borders.

You could use this same kind of pattern to make anything from placemats to a table runner, but let’s look at some specific patterns for those kinds of projects as well.

The easy moss stitch table runner from Glass Bird Knits is beginner friendly can can easily be modified to fit your table (or, again, to make placemats instead of or in addition to a runner). This version is worked in macrame cord, but you could also use bulky yarn.

Emielle Design has a garter stitch runner pattern that’s made with braided cotton cord for a lot of texture without a lot of work. But be sure to take a lot of breaks when knitting with cord because it can be rough on your hands!

I also love the diamond pattern on the Hamilton Table Runner from Wyndlestraw Designs. It calls for a DK weight cotton and linen blend yarn and comes in three sizes with different widths and lengths. The pattern has both written and charted instructions.

Amy Marie’s Table Pumpkins (on Ravelry) is a fun mosaic knitting pattern that would be great to use as a table runner through the fall and for Thanksgiving. It uses a worsted weight cotton yarn in two colors, and you can make it as long as you like for your table.

The no cable knit placemats from Yarn Culture Studio have a fun faux cable look that would be great for the table through the fall and winter.

Or here’s another pattern from Wyndlestraw Designs, this time for an easy knit and purl stitch placemat pattern that looks different but still good on both sides. It calls for worsted weight cotton and comes in two sizes for placemats, but also has instructions for coasters, a hot pad and a table pad all using the same stitch.

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