What’s Next for Joann?

Now that all the Joann stores have closed, a mysterious message has appeared on the company’s website:

For generations, Joann has been honored to be part of your creativity: your quilts, costumes, school projects, and handmade moments of love. It has been our joy to serve markers and dreamers across the country.
We’re stitching up something new behind the scenes and we can’t wait to share what’s next.
Stay tuned for exciting news about the future of Joann.

To quickly recap, Joann filed for bankruptcy in January for the second time in less than a year. In February, in the hope of making the company more attractive to potential buyers, it petitioned the court for permission to close about 500 of its 800 stores. The company was put up for auction, with Gordon Brothers set to buy the company, sell its assets and close all the stores if no other buyer materialized.

In the end the winning bidder was GA Group, but the result was the same: all stores were to be closed by the end of May if not sooner.

Once store closure sales started the company quickly stopped selling on its website, and now all that remains is this jpeg image hinting at new ventures.

I’m sure there will be a tone of speculation in the coming days and weeks (or as long as it takes for them to announce the meaning of the message) as to what sorts of plans Joann could be cooking up.

My theory based on nothing but my gut is that they will transition to an online only storefront, probably with much reduced inventory, sort of like Herrschners (which had previously announced that it will be carrying Big Twist yarn, the beloved private label yarn brand sold at Joann). I also think they will use whatever retail sales they do to support CreativeBug, the digital learning platform that Joann purchased in 2017. That could mean producing kits for projects that already have classes, or developing classes based on products they want to sell, or both.

As of this writing the CreativeBug website seems to still be functional and there’s a full slate of new classes planned for June. I’ve got my eye on both the Joann website and the Joann restructuring website and will let you know as soon as I see changes.

In the meantime, I’d love to hear your speculation as to what the next chapter might be for Joann.

Adding a bit of knitting to your fall decor is a lot of fun, whether it’s knit pumpkins or a bunch of adorable knit ghosts like these.

Knit ghosts can be super simple like this free ghost knitting pattern from Trixie Zynch on Ravelry. Using about 50 yards of worsted weight yarn, they’re worked from the bottom up and are super cute as a pair.

This fuzzy little ghost from Forest Knitting Toys is holding a pumpkin and wearing a witch hat, though of course the accessories are optional, as is the fuzzy yarn. The main yarn is chunky and the ghost measures about 10 cm/4 inches tall. It’s worked in the round.

Another fuzzy ghost in more of a Pacman style is this ghost plushie form South Stitch Girls. It’s worked in the round with bulky yarn and includes a sweet little bow you can make in whatever color you like.

The ghost doll from Edith Grace Designs has little arms and a curl at the top of its head. The body is worked flat using DK weight yarn and you could also work it in glow in the dark yarn for extra fun. The body and head are worked in one piece with the arms knit separately.

The Grim Grinning Ghosts from Susan Claudino are super cute and you can knit them in any yarn and gauge you like to make ghosts of different sizes. These are worked in the round with the body done in one piece and the arms are knit separately. The ghosts shown were knit in sock yarn, DK and worsted weight yarn. You can find the pattern on Ravelry.

Make a ghost with funny striped legs with this ghost shelf sitter design from Claire Fairall Designs. It’s worked in three colors of DK weight yarn, and the letters spelling out boo are made with strips of garter stitch sewn into shape.

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